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Welcome back to day 2! It would seem that there are dozens of you who are visiting, but not participating so I encouraging to scroll down and hit that comment button and join in the fun. The discussion will be better for it.
Most of the work of leadership involves communication. This is true in the corporate world and the ministry. So how can the biblical paradigm of servant leadership inform our communication as we seek to produce fruit and results?
A great place to start here is the incarnation itself. Charles Kraft in his book Communication Theory for Christian Witness suggests that we see the incarnation as a communicative act itself. God, seeking to reveal Himself, communicates to mankind through a medium that every person could connect with and resonate with – the person of Jesus. Simply put, God chose to communicate on humanity’s terms. This is part of that powerful picture Paul captures in Philippians 2:4-8. Kraft emphasizes that following this model of communication leads us towards what he calls “receptor-based” communication.
Receptor-based communication is the approach to communication that recognizes that the final interpretation of meaning is held by the receptor, the person receiving the intended communication. In other words, because our audience are the ones that have the final say as to what message they are hearing from us, we should do everything we can to make sure we are communicating in light of their frame of reference. This is servant leadership exercised in communication – communicating on someone else’s terms to achieve your results instead of forcing them to adapt to your own terms and frame of reference. This is part of what why contextualization is important from a cross-cultural standpoint, but I want to take us a bit more global in terms of how we view all of our leadership and ministry communication.
Ed Robertson in several different articles found in Strategic Communication Management notes that one of the top communication problems that works against effective leadership communication within organizations is “communication atrophy.” Communication atrophies if not seen as “the process you deploy to get results through others.” Leaders who are “too busy” to communicate and to learn how to do so effectively end up becoming too disconnected to communicate well in a way that translates towards results and action. When leaders see the need to get on the level of their audience and value their dignity as “receptors” and interpreters of communication, they most likely will start building trust and credibility at a rapid rate. There’s almost nothing that kills leadership credibility faster than communication which exposes total ignorance to the true thoughts, feelings, and beliefs of the audience.
Robertson also notes that the belief that “to communicate is to speak“ leads to poor leadership communication and results as well. He associates this with what he calls “the old command-and-control school of leadership“ which assumes that people at the bottom of the hierarchy ought to follow the communication of people at the top without much thought as to the other side of communication – listening to those people. Many leaders trust the content or message itself to do the intended work of communication. This amounts to more of a monologue than true other-centered communication, which reflects a commitment to listen and nurture dialogue. Robertson nails the essence of this topic when he writes, “Communication is the leadership connection. Without it leaders are rendered helpless to engage and enable the led. If only leaders speak, the organization as a whole is silent.“
So servant leadership can and must be alive and well in our communication because this is the territory where we as leaders are exposed for what we value (really) and what we might not. Servant leadership takes us into the hearts of those we lead to understand and learn what they value and find meaningful. This helps us experience “shared meaning” on the mission (a trust building dynamic), respect others’ roles in the communicative process as we work together towards our common mission, and understand how we can most effectively communicate on that journey.
What do you think? Why is adequate and consistent communication often such a struggle in leadership and ministry settings? Are there other significant pieces to the puzzle of how servant leadership fits with communication in theory and practice?
As I close today’s introductory post, here’s an insightful critique of the over-emphasis of the words themselves in communication when there’s not an audience that is able to really hear or receive the intended message. The context between the post and this video is very different, but the result of having an audience that isn’t listening is the same – greater isolation and relational distance. And for leadership in the ministry, this can be like a kiss of death to one’s effectiveness.
Given the “raciness” of this video, my suggestion is to press play and then minimize your browser so you can listen to the song instead of watching. My purpose on including this was for the song itself and not the video…
The 80′s were classic.


